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The slings and arrows of communication on nanotechnology

Simons, Johannes and Zimmer, René and Vierboom, Carl and Härlen, Ingo and Hertel, Rolf and Böl, Gaby-Fleur (2009) The slings and arrows of communication on nanotechnology. Journal of Nanoparticle Research, 11 (7). pp. 1555-1571. ISSN 1388-0764 (Print) 1572-896X (Online)

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According to numerous surveys the perceived risk of nanotechnology is low and most people feel that the benefits outweigh the risks. This article provides greater insight into risk perception and concludes that the positive attitude to nanotechnology is based not on knowledge but on hope and fascination. The perceived risk is low because of a lack of vivid and frightening images of possible hazards. If news flashes were to link nanotechnology to concrete hazards or actual harm to people, attitudes might suddenly change. Risk communication faces the problem of dealing with a public at large that has little or no knowledge about the technology. As it takes time and extensive additional research to develop appropriate communication strategies and disseminate them to the relevant institutions, this exercise should be started immediately.

Item Type:Article
Uncontrolled Keywords:Nanotechnology - Risk perception - Risk communication - Technology acceptance
Subjects:Social and Political Science > Societal and ethical aspects of nanotechnology
NanoSafety > Environment, health and safety aspects of nanotechnology
ID Code:7708
Deposited By:Lesley Tobin
Deposited On:13 Nov 2009 17:12
Last Modified:13 Nov 2009 17:12

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